Shawnte McKinnon is used to having to fight against the tide and blaze her own path. For a very long time, she has been creating her own solutions to life’s problems and this has allowed her to master numerous challenges and areas of interest despite their wide ranging topics.
“I like to consider myself a renaissance woman if you will. I’m a veteran of the United States Air Force, Media Personality, Author, Minister, Contributing Writer and I have worked as a financial professional for over 15 years. I’m the girl that never gives up. Life has thrown unimaginable curve balls my way. Some that are very hard to recover from but yet with the help of God, I just never gave up. I tend to bring disruption to the status quo sometimes unknowingly. This ability seemed as a blessing and curse at times. As I’ve always said, if you are a change agent, the culture will fight against you. This could be the culture of the business world, family dynamics, friendship circles, etc,” Shawnte explains.
After working in all of these different roles in various capacities for over a decade, Shawnte decided to take all that she had learned and start her new business. Shawnte’s business is called the McKinnon Strategic Consulting Group and provides tailored strategies for numerous kinds of businesses and organizations.
“Mckinnon Strategic Consulting Group is a consulting firm that provides tailored business strategies for entrepreneurs, nonprofit organizations, small businesses, and corporations. We center our strategies around the operations, accounting, and financials of an organization to strengthen the core of our client’s business to promote sustainable growth and revenue retention. We provide these services through consulting and coaching. We prepare our clients to have a transient advantage within their business to stay competitive and keep skin in the game in any economic climate,” Shawnte says.
Shawnte found that her business was particularly useful in helping people stay afloat during the difficult economic downturn throughout the pandemic. Where many people found themselves without a strategy, but those businesses who were able to work with Shawnte found themselves better off throughout the past year and a half.
“The pandemic resulted in the permanent closure of roughly 200,000 businesses in the U.S. This was an external risk that most businesses weren’t prepared for. Having a consultant in place could have saved many organizations from shutting their doors permanently. My business is positioned to help entrepreneurs, small businesses and nonprofits to survive even when those risks are out of their control.
For as long as I can remember, I advised people on how to start a business and help cultivate it. I watched people take the tools and resources I offered and soared. I did this in my professional life as well as personal. I have the knack and gift to help people to succeed. I know there is a need for my skills and experience,” Shawnte states.
Shawnte is excited to continue helping entrepreneurs and blossoming businesses to continue to create a strategy that works effectively for them.
“Currently, our next projects involve helping burgeoning entrepreneurs to get their feet wet in the world of business, bridging economic gaps and bringing experts together from around the world to help business owners and executives scale their business on a global level,” Shawnte details.